Website 101
Understand your website
The plain-English basics — what your website is actually doing, the terms people throw at you, and how to tell if it’s working.
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Website Strategy
Make your website work for you
Beyond the basics — how to turn your site into something that brings in calls, bookings, and customers on its own.
Explore Website Strategy →Featured Guide
What Is a Static Website, and How Does It Work?
A static website is a simple way to build a fast, professional business website without a lot of unnecessary moving parts.
Read the guide →Latest in Website 101
View all →What Is a Domain Name, and How Does It Work?
Your domain is your website’s address. Here’s how domains work and who should own yours.
Hosting & DomainsWhat Is Website Hosting, and Why Do You Need It?
Your domain is the address. Hosting is where the website lives. Here’s what hosting is and what to look for.
TerminologyWhat Is a Static Website, and How Does It Work?
A simple way to build a fast, professional site — without a lot of unnecessary moving parts.
Latest in Website Strategy
View all →Why I Build Static Websites for Small Businesses
Government websites went offline over critical PHP flaws. Learn how static websites reduce exposed software and can help your business load faster.
ConversionWhat Makes a Website Effective?
Getting someone’s attention is only the beginning. Does your website give them a reason to trust you? Here is what I look for as a customer and as a website designer.
ConversionHow Your Website Builds Credibility Before a Customer Considers Calling
Customers may find you through Google or reviews, then visit your website for reassurance. Here’s how your online presence can help them feel ready to call.
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